Center of Attention: Our Campus From All Angles
The top trade shows in the nation, the best entertainment performances, and the largest sporting events in the world — they all happen here at Georgia World Congress Center Authority. Our 220-acre campus, which includes Georgia World Congress Center, Centennial Olympic Park, Chick-fil-A College Football Hall of Fame, and state-of-the-art Mercedes-Benz Stadium, continues to bolster Atlanta’s status as a leader in the entertainment and hospitality industry…so it’s no wonder we’ve started to call ourselves the “center of attention.”
Our monthly video series, Center of Attention (COA), gives viewers an inside look at the events we host, our partnerships, campus development, and more. The success of the first season enabled us to approach additional customers about participating as they now see it as a way to promote their event to a broader audience. COA has become a staple of our digital content strategy on Facebook, LinkedIn, and Twitter. This season, we averaged 17,215 viewers across eight videos for a total of 137,722 views. We also averaged 3,018 clicks on each post. These metrics are indicators of steady growth and success, keeping in mind that our season was cut short due to the COVID-19 pandemic.
The series is hosted and edited completely in-house. The footage is recorded on a Canon DSLR camera using various lenses and edited using Adobe Premiere Pro. This season, we introduced drone footage by adding a DJI Mavic 2 Pro to our toolbox. This footage allowed us to take this video series to new heights, literally. The animated show introduction was created using Adobe After Effects. Images edited in Adobe Photoshop and Lightroom also make an appearance throughout the series and the series logo was created in Adobe Illustrator.
Below are descriptions of the two episodes included in this submission:
Follow along as we kick off season 2 of Center of Attention with a behind-the-scenes look at the Mercedes-Benz Stadium tour. This immersive tour is perfect for school groups, company outings, meeting attendees, and fans of all ages.
ONE Musicfest, the Southeast’s largest two-day urban progressive music festival, is celebrating its 10th anniversary this year at Centennial Olympic Park. Join us on this episode of Center of Attention as we go behind-the-scenes of this exciting weekend of music and culture.
